The best locations aren’t always obvious. Sure, everyone wants that skyline view or beachside bungalow, but the real magic happens when you find something no one’s thought of before. That’s where the deep scout comes in.
Scouting goes beyond Google Maps and public lists. It’s knocking on doors, exploring side streets, and catching that golden light at just the right angle. It’s part detective work, part creative instinct.
Start with the script, not the map
Before you even leave the house, break down the scene. What’s the tone? What emotion does it need to support? Once you understand the intention, you start seeing possibilities everywhere.
Trust your instincts, but verify everything
Sometimes a place just feels right—but your job is to make sure it works logistically too. How’s the light? Can you fit a camera truck? Is there foot traffic or construction next door? Always scout with both your gut and your clipboard.
Talk to locals
Locals know what’s new, what’s changing, and what’s tucked just out of view. One conversation at a coffee shop can lead you to a private rooftop, a back alley, or a vintage storefront that hasn’t been shot to death yet.
Keep a location diary
Photos are good, but context is better. Note where the sun hits at different times, what the traffic is like, and any challenges you might run into. You never know when a “maybe” becomes the perfect fit for a future project.
Enjoy the Process
Finding a great location is like hunting for treasure. It takes time, curiosity, and a willingness to go one block further than anyone else. The best ones don’t always shout—they whisper. And when you find them, it’s like striking gold.